Navigating the Entrepreneurial Journey: 5 Lessons Learned as a Female Founder of an ashwagandha superlatte brand

Navigating the Entrepreneurial Journey: 5 Lessons Learned as a Female Founder of an ashwagandha superlatte brand


Embarking on the challenging yet rewarding journey of founding a wellness business as a female entrepreneur was a wild, brave and some would say a crazy decision. I left my comfortable job in order to build something mostly because wanted to experience what it would be like to create something from scratch. Through the ups and downs, I've learned invaluable lessons that have shaped both my business and personal growth. 

  1. Focus on Incremental Step-by-Step Improvements:

Yoga has been so important in my shift from someone who wants immediate results and instant gratification to someone who trusts in the process. With yoga, I am amazed now that I can do a headstand, a pincher, touch my chin to my legs, etc, a few years ago, I would never have been able to do this but just showing up with a dedicated weekly practice has shown me that while sometimes it may feel that you are not getting the results, you most certainly are. 

Building a successful wellness business requires a steadfast commitment to continuous improvement. Rather than aiming for overnight success (which is quite difficult for a naturally goal oriented person), I've learned to focus on incremental, step-by-step improvements. This approach not only allows for more sustainable progress but also enables me to adapt and refine my business strategies based on real-time feedback. Whether it's refining product offerings, optimizing operational processes, or enhancing customer experiences, the journey becomes more manageable and sustainable when broken down into achievable milestones. 

We also have a mission to help to "boost your vibrancy" through incremental improvements in how you consume so this concept really also is built into the very DNA of our business and our super latte products. 

  1. Having a Good Support Network is Key:

As many people do, I struggle to ask for or seek help from people. In fact, I sometimes struggle to even know when I need help. This process has shown me how many people want me to succeed and win and their willingness to give me advice, time, motivation and even their talent. Surrounding yourself with advisors and like-minded individuals provides a valuable foundation for success. These individuals offer guidance, share experiences, and provide the emotional support necessary to navigate the challenges of entrepreneurship. Cultivating a supportive community not only empowers you to make informed decisions but also helps alleviate the isolation that can come with being a founder.

  1. Be Agile and Able to Learn on the Spot:

There are so many things that I've had to learn on the go. For one thing, I don't have growth marketing experience, so I've been really reading up and learning about growth hacking and all its avenues. Flexibility and adaptability are non-negotiable qualities for any startup founder, especially in the ever-evolving wellness industry. Being agile and able to learn on the spot has been crucial in responding to market trends, customer preferences, and unexpected challenges. Embracing a mindset of continuous learning not only enhances decision-making but also fosters innovation. The ability to pivot when necessary and absorb new information quickly has proven to be a key differentiator in staying competitive and relevant.

  1. Keep Creative:

In today's world where everything is about consumption, we must fight the urge and continue to create, create, create. In many religions and belief systems, there is this concept as creativity as the gateway to god or a higher being and so I feel fortunate that I have such a creative outlet as starting my own business in my life. Whether it's developing unique product offerings, crafting engaging marketing campaigns, or designing innovative solutions, creativity sets your business apart. I want to cultivate a creative mindset and encourage myself and my team to think outside the box. 

  1. Be Consistent:

Consistency is the backbone of success in life and therefore in entrepreneurship too. Every Monday I list a to do list but some of those to do list items require a daily action and I consistently repeat them day after day. When you build, they shall come and I've definitely started to see that even with a very small budget, slowly it is picking up momentum. Small actions can have big results. 


This is just the beginning... these are just a few lessons... so much more to come and excited to be on this journey. Feel free to contact us if you have any questions. 

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